About HWA Analytics


Kim Hill is co-Founder and President of HWA Analytics, a Michigan-based research and consulting firm he helped establish in 2013.  The firm’s focus is on providing research, consulting, advising and partnering services to public and private sector organizations in the areas of automotive and advanced transportation, advanced manufacturing and sustainable economic development practices.  The firm’s expertise lies in technology trends, labor market analytics, supply chains, sustainable development strategies, market research, climate change, and societal sustainability.  The HWA team has experience in economic analysis, market research, competitive intelligence, supply chain analysis, financial forecasting, data management, corporate and public sector strategy, and client relations.  HWA has worked with Fortune 500 companies, many small and medium-sized companies, and also in the public sector.


Mr. Hill leverages 17 years of experience at the Center for Automotive Research, where he rose to Group Research Director and Associate Director of Research. Hill authored studies that quantified the economic and employment contributions of assembly plants, companies, and entire industries to the economies of individual states and the nation, while focusing on sustainable solutions for communities whose traditional auto sectors were undergoing unprecedented restructuring. He created and directed the Automotive Communities Partnership program that delivered advanced manufacturing sector intelligence and trend forecasting to many states and communities across the Great lakes region in the United States and Canada.


HWA advises on policy and business feasibility for connected, automated, electric and hybrid, and alternative-fueled vehicles, and the supporting infrastructures.  HWA provides expertise on technological white spaces and how governments and the private sector can leverage their assets to capitalize on opportunities in the intellectual areas of the automotive and transportation sectors.  HWA is currently working with many clients researching the various facets of connected and autonomous vehicle technologies and assessing potential business models adapted to these technologies. Hill has served on the MichAuto Steering and Advocacy Committees, and is currently serving on the Business Development Advisory Committee of Ann Arbor SPARK.  Hill played an early role in studying the feasibility and creating a business model for the American Center of Mobility, at Willow Run Airport, MI—an automated and connected vehicle testing and validation facility.   


Further, Hill and his team have engaged with many communities undergoing major economic transitions. Hill has led the formation and staffing of task forces and community groups focused on transitioning the economy of the communities. His firm has also provided data and intelligence to the efforts.


HWA’s Consulting Services Team


HWA uses an operational model that supplements permanent staff with highly skilled and experienced independent contractors to form a team that is ideal for each specific project that the firm undertakes.  This produces the best outcomes feasible in the most efficient and cost-effective manner, offering high quality analyses targeted to the focus of the project.  Regularly contributing partners are listed below.



Ms. Debbie Maranger Menk – Director of Consulting Services



Ms. Menk’s background is in the areas of economic modeling and public policy analysis.  She has expertise in financial analysis, econometric modeling, and forecasting. Prior to joining Emsi, her experience included performing analyses of the economic impacts of the automotive industry or sectors of the industry on various regions and populations in North America, including GM and Chrysler bankruptcy studies used by members of Congress during the 2009 recession.


Ms. Menk has spent much of her career as an analyst in the power industry, working for utility companies and vendors to the industry. She has extensive experience modeling electric power markets and the North American gas supply system. She developed econometric models that projected power plant operations, capacity growth, fuel prices, and demand. These forecasts were then used by regulators, utility executives and state legislators to address a variety of strategic issues for power generators such as the cost effectiveness of pollution control projects, green field & brown field investments, and power plant acquisitions.


Ms. Menk has an M.B.A. with an emphasis in finance from the Thunderbird School of Global Management. She has completed several graduate-level engineering courses at the Milwaukee School of Engineering. She received her B.A. degree from Valparaiso University.

Mr. David Munson – Founder David Munson and Associates


David Munson’s management and leadership experience ranges from small family-owned businesses to large privately-held corporations, including for profit, non-profit and government entities. He has started more than a dozen businesses. Mr. Munson started Indiana’s first “Small Business Assistance Center” and served over 1,200 clients. SBAC became a small business development model for 7 other communities in the state.


Mr. Munson led the Lenawee County Chamber of Commerce as president & CEO for 23 years. He gained comprehensive experience in economic development, using virtually every type of program available and pioneering many new programs at the local and state levels. He organized and led successful international business attraction efforts. He was a leader in starting a fuel ethanol plant in Lenawee County and a commercial wind farm in Gratiot County. The Center for Creative Leadership in Greensboro, NC, called Mr. Munson one of the most ethical and creative thinkers they had met. Mr. Munson’s consulting clients include: automotive and consumer products manufacturers; life sciences, chemical and renewable energy companies; and real estate developers.

Mr. Phil Roos – Founder and CEO


Phil Roos, CEO of Great Lakes GrowthWorks, will be facilitating the Consensus-building work session. Phil has done a number of sessions like this for organizations of all sizes, both in the for-profit and nonprofit sectors. Recent examples in the nonprofit/public sector space include:


·       Leading a group of 60 organizations - spanning academia, industry, and economic developers - in building a strategy for knowledge transfer “open innovation” for the automotive and mobility industry, in conjunction with the Center for Automotive Research.


·       Leading a strategy session among a large group of foundations who fund climate and energy work in the Great Lakes region, resulting in developing a unified approach to the issue and setting priorities for the coming years of work.


·       Working with a major foundation, as well as a number of their grantees, in two sessions to create an integrated regional strategy and implementation plan for addressing nutrient pollution issues in and around Lake Erie.


Great Lakes GrowthWorks is a growth strategy and innovation consulting firm that works with a variety of organizations including Fortune 500 companies, emerging companies, non-profit and public-sector organizations to help them grow and realize their full potential. We help these companies with a variety of services focused on vision/mission definition, strategic planning, and facilitation.  For more information on Great Lakes Growthworks, visit www.glgrowthworks.com